Por-que-os-consumidores-pesquisam-tanto-antes-de-comprar

Por que consumidores pesquisam tanto antes de comprar?

Ah, a eterna jornada de descobertas antes de clicar no “comprar”! Imagine a cena: um grupo de amigos planejando um encontro gastronômico no coração da cidade. Mas, ah, as perguntas que surgem! Será que vão conseguir estacionar sem problemas? O menu contempla opções vegetarianas? As porções vão satisfazer? E a seleção de vinhos, será que agrada?

Agora, mude o cenário para uma loja de eletrodomésticos. Lá está você, de olho em uma cafeteira italiana para presentear sua avó. Mas, e se em outro lugar ela estiver mais em conta? Ou se, quem sabe, essa marca não for tudo isso que o vendedor diz? Ah, as dúvidas…

E aquele turista prestes a desbravar Paris por cinco dias. Ele quer tudo: preço bom, localização ideal e, claro, um elevador no hotel (porque, né, ninguém quer subir escadas em prédios antigos), além de ferro de passar e secador. Detalhes que fazem toda a diferença.

Agora, a grande revelação: todas essas perguntas têm uma única solução – uma boa garimpada na internet. Sim, os números são claros. Estudos mostram que uma grande maioria de nós, consumidores, recorremos ao online para sanar nossas dúvidas antes de fazer uma compra. Alguns dizem 75,7%, outros vão até 97%. A verdade é que a internet revolucionou a forma como compramos e vivenciamos produtos e serviços.

Muitas dúvidas, uma resposta

Mas por que será que adotamos esse comportamento? Ah, os mistérios da psique humana… Bem, vamos lá desvendar alguns desses segredos e, de quebra, mostrar como as empresas podem surfar nessa onda digital para encantar seus clientes.

#1: A pesquisa como antecipação da experiência

Primeiro, entender que a pesquisa faz parte da experiência. Ela é o esquenta para o que está por vir, seja uma viagem dos sonhos ou o prazer de saborear um café feito naquela cafeteira italiana. Há uma certa magia em antecipar a experiência, em imaginar-se vivendo aquilo que se pesquisa.

#2: A pesquisa como fator que aumenta a confiança

Depois, a confiança. Ah, essa busca incessante pela certeza de que estamos fazendo a escolha certa! Comparar preços, ler sobre a qualidade, entender as características… Tudo isso nos dá a segurança de que estamos investindo bem nosso dinheiro.

#3 A pesquisa como algo que reduz o erro e o arrependimento

E, claro, a pesquisa como forma de evitar erros e arrependimentos. Quem quer gastar com algo que não atende às expectativas? As avaliações online se tornaram nossas melhores amigas, ajudando a filtrar o que realmente vale a pena.

imagem que retrata de forma ainda mais realista o processo meticuloso pelo qual os consumidores passam antes de fazer uma compra, ambientada em um cenário caseiro aconchegante.

O que a sua empresa precisa saber

Então, como as marcas podem se destacar nesse cenário? Simples: estando presentes online, fornecendo informações completas e transparentes, criando conteúdos que engajam e respondendo prontamente às dúvidas. Um site atrativo, um blog informativo, interação nas redes sociais… Tudo isso contribui para uma experiência online satisfatória, que pode ser o diferencial na hora da decisão de compra.

Em resumo: entender esse comportamento de pesquisa pré-compra é fundamental para qualquer negócio que queira se destacar no mercado digital. E aí, pronto para mergulhar de cabeça nessa aventura digital e se tornar a referência no seu setor?

A jornada promete ser incrível!

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Email Marketing

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Mobile Phone Advertising

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Influencer Marketing

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Affiliate Marketing

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Content Marketing

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Social Media Marketing

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Search Engine Optimization (SEO)

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I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

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Search Engine Marketing Share

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Digital marketing and SEO tips for website

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!